Ford India

Established in 1995, Ford India is a wholly owned subsidiary of Ford Motor Company, a global automotive industry leader. Ford India manufactures and distributes automobiles and engines made at its modern integrated manufacturing facilities at Maraimalai Nagar, near Chennai. The company’s models include the Figo, Fiesta, Ford Classic, Endeavour, and the most recently launched Ford EcoSport. Ford’s operations in the country also include Global Business Services, comprised of Ford Business Services Center and Ford Technology Services India. Located in Chennai, New Delhi and Coimbatore, these units support Ford globally in the areas of IT, accounting and finance, financial services and automotive operations support, global analytics and engineering services. Ford’s businesses in India employ 11,500 hard-working, dedicated men and women.

Challenges

  • Pan India Network (PIN) installation.
  • Each dealership is having a different network topology for connectivity.
  • Road permits for states.
  • State level Government formalities.
  • Each dealership is having different speed for network.
  • Running 9 different languages.
  • Live Streaming Connectivity.

Unique Selling Propositions

  • Live Streaming - Launch of
  • Live happenings in all showrooms.
  • Buzz for digital marketing.
  • Activation of brand promotion pan india in 30 minutes.
  • Digital campaign 70% more effective than static.
  • Running videos, images, slideshows & welcome messages.
  • Consumes lesser amount of energy, environmental friendly.
  • Scalable.
  • Run within existing network resource, cost effective.

Quotes by the User

"There are a lot of big screens in market, but Aaztec is probably one of the more competitive, if not the most competitive, in price and in the size range we wanted," A Ford Dealer said. "And obviously, content is extremely important. You want that to be displayed with the greatest graphic quality, and I think the Aaztec screens accomplish that."

Solutions

When choosing a display to use, Ford wanted a combination of excellent quality and large screen size at a reasonable price. After considering a number of options, Ford chose Aaztec’s ultra-narrow displays, configured in a Potrait mode. Its professional-grade, industrial strength panel intended for 24/7 operation was most ideal. A perfect solution for Ford’s challenge of connecting with shoppers, promoting its brand to them, and increasing their dwell times.

We manufacturer all kind of display solutions that vow your success.

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